The Lost Soles Campaign

On Wednesday 24th October 529 pairs of shoes were arranged for display on the bandstand in Church St. The number represents the number of people killed or seriously injured on Merseyside's roads in 2011.

Councillor Tim Moore, Cabinet Member for Transport and Climate Change at Liverpool City Council said:

“We are proud to support this campaign and raise awareness of how we should all take responsibility for our safety on the roads. There are many simple steps that we can all take just to ensure our safety, such as making sure you have enough time for your journey; never using your mobile phone while driving and always wearing your seatbelt.”

Merseyside Fire and Rescue Service Watch Manager John Cousins, said:

“We rescue more people from road traffic collisions than fires each year." 

Gill Roberts of the Merseyside Road Safety Officers’ Group, added:

“We want the sentiment of the ‘Lost Soles’ campaign to really bring home the message that we are all responsible for our own and others’ road safety.

“It makes us think that if someone we loved were killed or seriously injured in a road traffic collision, how could their shoes ever be filled? A simple action like driving at an appropriate speed for the traffic or environment you are travelling in can help keep you, your loved ones and other road users safe on our roads.”